Best Times to Post on Facebook in 2024: Data-Driven Guide

Most people use social media primarily for entertainment, which provides content creators with an opportunity to engage them and boost their social media presence.

Specifically on Facebook, the platform has subconsciously captured the attention of both video creators and viewers. Whether you're posting a video or a regular post, there is always a best time to share.

Several factors influence the best time to post on Facebook, and doing so at the right moment increases the possibility of your content going viral.

Facebook's Algorithm: What Makes Your Posts Popular?

Ever thought why some posts on Facebook seem to go viral while others barely get a single like? The answer lies in Facebook's algorithm. Think of it like a curator at a library. It sorts through thousands of posts, deciding which ones to show you first. To do this, it considers three main factors:

1. Relevance: How closely does the content match your interests?
2. Recency: When was the post published? Fresh content often gets priority.
3. Engagement: How many people are interacting with the post (likes, shares, comments)?

Image Source: WordStream

But there's more to it than just these factors. Timing also plays a crucial role. Posting at the right time can significantly increase your reach and enhance your engagement.

So, when's the best time to post on Facebook in 2024? It depends on your audience, niches, and business timings. Here is a detailed breakdown of the best time with respect to different perspectives.

When is the best time to post on Facebook in the UK?

Before deciding the best time to post on Facebook in 2024, it is very important to analyze the user behaviour. It will help to make an informed decision according to posting time and will help you get more post views, likes, and engagements.

• Data-driven insights:

Data show that Facebook Ads reach has shown 200 million users growth in the last 12 months, with impressive yearly growth of 10 percent globally. That is quite impressive and shows that you have to use this platform effectively for your advantage.

Image Source: DataReportal

• Peak activity:

With daily 2 billion active users (DAUs) on facebook, peak user times vary day by day, depending on factors such as daily routines and activities. Therefore, peak times fluctuate accordingly.

• Seasonal trends:

Seasonal factors play a vital role in user engagement. For example, vacations and holidays are key factors, with higher engagement typically observed during these times. You can get more engagement and can increase your Facebook followers as well.

Best Time To Post on Facebook By Days

Best Time to Post on Monday on Facebook

Monday is the first working day, and according to SproutSocial, the best time to post on Monday is 9 a.m. to noon because during the early hours, people check their social media, and then during break times.

Best Time to Post on Facebook on Tuesday

On Tuesdays, a slightly different user pattern is observed, making it more suitable to post at 9 AM, 12 PM, and 5 PM. These time slots are recommended based on user behaviour.

Best Time to Post on Wednesday on Facebook

On Wednesdays, a similar pattern is observed, with a slight variation in mid-day posting times. The best times to post on Facebook for this day are 9 AM, 3 PM, and 5 PM.

Best Time to Post on Facebook on Thursday

As we head towards the weekend, posting times start to show a different pattern, though not significantly on Thursdays. The best times to post on Thursdays are between 8 AM to 2 PM, and again at 5 PM.

Best Time to Post on Friday on Facebook

Most people think that Friday is best for posting later in the day, but the data tells a different story. The best time to post reels on Facebook on Fridays is between 9 and 11 AM.

Best Time to Post on Saturday & Sunday

So folks, here’s a surprising fact: despite being weekends, Saturday and Sunday fail to show much engagement. In fact, Sunday is considered the worst day for posting on Facebook. Saturday sees some engagement during the early hours, but generally, people are busy with their families.

By analysing this data, you can schedule posts on facebook to reach your audience at the most optimal times for maximum engagement.

Best Time to Post on Facebook Marketplace

The overview provided above is generic, but according to HubSpot's marketing analysis, the market showed a different response. Based on that analysis, here is a further breakdown of the best time to post on facebook for marketing:

• Best day and time: Saturday, 3 PM - 9 PM
• Worst day and time: Monday, 6 AM - 9 AM and 9 PM - 12 AM

Best Time to Post on Facebook for Likes

To maximise your Facebook engagement and to get more likes on your posts, it's crucial to understand the best times to post. While general trends suggest certain times might be more effective, your audience's behaviour may vary.

Data-Driven Approach

1. Utilise Facebook Analytics: Track post performance metrics (e.g., likes, shares, comments) to identify patterns in engagement.
2. Identify Peak Engagement Times: Determine the hours of the day and days of the week when your posts typically receive the most likes.
3. Consider Audience Behaviour: Analyse your audience's demographics and online habits to understand when they are most active on Facebook.

General Guidelines

While data analysis is essential, here are some general guidelines that may provide a starting point:

1. Weekday Evenings: Tuesday through Thursday evenings are often considered the best time to post Facebook posts for maximum exposure.
2. Weekend Mornings: Many people check Facebook during the weekend, especially on Saturday and Sunday mornings.
3. Avoid Peak Hours: Avoid posting during times when people are most likely to be busy, such as during work hours or late at night.

What are the good times to post on Facebook by industry?

The optimal time to post on Facebook for marketing can vary significantly depending on your industry and target audience. Here's a breakdown of some common industries and their potential best posting times:

Retail

• Weekday Evenings:

Many people shop online after work, making weekday evenings a good time to promote sales, new products, or limited-time offers. If you are involved in retail business, then you should also know the behavior of your audience. Because every retail business has a different kind of audience, their audience behaviour should be kept in mind. On a very generic level, retail shows a boost in the evenings.

• Weekend Mornings:

Weekend mornings are very special for retail businesses as people mostly visit marketplaces in the morning. Therefore, the best time to post on Facebook Marketplace on weekends is early in the morning.

• Holiday Seasons:

To catch the holiday season, it’s not enough to know the best time to post on Facebook; you also need to increase the frequency of your posts during these days to reach a broader audience.

Technology

• Weekday Mornings: Technology enthusiasts often check news and updates early in the day.
• Product Launch Days: For product launches or major updates, consider posting throughout the day to generate buzz and excitement.
• Industry Events: If you're attending or sponsoring industry events, post about them leading up to and during the event.

Entertainment

Entertainment-related best times to post on Facebook are evenings and weekends, and this way you can get more engagement. Do remember Facebook ranks third in sense of watch time, just behind TikTok and YouTube. On average, people spend 19 hours, 47 minutes per month on Android app. Keep the following points in mind.
Evenings and Weekends: People are more likely to relax and consume entertainment content during these times.

• Evenings and Weekends: People are more likely to relax and consume entertainment content during these times.
• Movie and TV Release Days: Post about new releases, trailers, or behind-the-scenes content on the day of release.
• Trending Topics: Monitor social media trends and create content related to popular topics or viral challenges.

Education

The evenings and after school are when students and parents are most likely online. According to Sproutsocial, the following are the best times for posting on Facebook in the education-related industry:

Finance

Post during weekdays when people are working or planning their finances.

• Early mornings: In between 7 AM to 10 PM (before work start)
• Late Afternoon: Between 2 PM to 4 PM (Take Breaks and check social media again)

How to Find Your Best Times to Post on Facebook

You can find the best Facebook insights by following these points:

• Use Facebook Analytics: Track performance and identify patterns.
• Experiment with A/B Testing: Test different times and measure results.
• Consider Your Target Audience: analyse behaviour and tailor your strategy.
• Analyse Industry Trends: Benchmark and adjust your strategy.
• Monitor Competitor Activity: Avoid peak times.
• Utilize Social Media Scheduling Tools: Experiment and track performance.
• Stay Updated with Algorithm Changes: Adapt your strategy.
• Consider Seasonal Factors: Adjust for holidays and trends.
• Be Consistent: Establish a regular schedule and build momentum.
• Listen to Your Audience: Engage with comments and tailor your strategy.

Final Thoughts

To conclude, it can be said that it is very important to analyze the best time to post on Facebook because posting at the right time can significantly increase your engagement and reach. The good time to post on Facebook also varies with industry as well. You have to be very clear about what your niche is, when your audience is most active, and when you can challenge them.

FAQ: Your Questions Answered

What are the 3 best days to post on Facebook?

Generally, the best days to post reels on Facebook are Tuesday, Wednesday, and Thursday. These days often see higher levels of engagement from users. However, it's always a good idea to analyze your own analytics data to determine the optimal times for your specific audience.

What time are my followers most active on Facebook?

For accurate timing on when your followers are online, turn to Facebook Insights. It offers detailed performance analytics, including audience activity patterns. Here's how to access it:

1. Go to your Facebook page.
2. Click on "Insights" (usually located in the top right corner).
3. Look for the "Posts" section and click on it.
4. Find the "When Your Fans Are Online" tab.

Is it better to post every day on Facebook?

No, it's not always best to post daily on Facebook. The optimal posting frequency depends on your industry, audience, and content quality. Analyze your analytics data to find the best schedule for your profile and page.

What type of content performs best on Facebook?

The best Facebook content is visually appealing, timely, relevant, and engaging. Through telling stories, you will be able to emotionally relate to your audience. Use a detailed call to action describing what you would like viewers to do after watching-consider like, share, or go to a website.

Related Posts of other Social Platform:

• Best Times to post YouTube videos
• Best Time to Post on Instagram
• Best Time to Post on Twitter