Best Time to Post on Instagram UK : Get More Likes

When is the best time to post on Instagram? What are peak times in the UK? Instagram’s algorithm changes often, making it crucial to stay updated. If you don’t adapt, your profile’s visibility and engagement may drop, affecting your daily and monthly goals. Timing plays a key role in maintaining engagement, as confirmed by the Social Computing Journal. Let’s explore Instagram’s peak times.

You’ve nailed taking great photos and your profile looks amazing. Now, the next step to gain more followers and Likes is posting at the right time. Many articles claim the best time is between 1-3 p.m. on Tuesdays, but advice like this often conflicts.

So, how do you find the right timing for your brand? To boost your engagement, we’ll break down peak posting times, the best days to post, and insider tips to keep your followers hooked. 

Why is the Best Time to Post on Instagram Important?

The best time to post on Instagram matters because it helps you get more audience and engagement. More interactions can lead to potential clients. To keep your posts visible longer, you need to know the best days and time to post on instagram. Being consistent with posting is key, and it works for everyone, even non-business users.

If you're in the UK and want to know the best times to upload reels on Instagram, keep reading. We've covered everything you need to know about timing and shared tips on how, what, and when to post.

Social media marketing companies in the UK know how important timing is. They use viral strategies to boost engagement and help businesses grow.

We’ll explain why posting at the right time can impact your followers. You'll also learn about the best types of content to post at different times of the day.

What to Post on Instagram UK to Get More Likes?

In the quest of seeking a huge number of likes,  followers, comments, and views you should get aware of the following factors.

1. Attractive posts
2. Meaningful content
3. Unique videos on Instagram TV

Eye-catching and attractive content is always liked and shared, right? It doubles up the power of getting likes and shares when you post something on Instagram at the right time.

Keeping your Instagram followers up to date with new content is important. You need to regularly post new photos and videos to keep them interested in following you.

Sharing authentic personal experiences, such as travel adventures or daily routines, can create a strong connection with followers. Influencers like Jim Chapman and Zoe Sugg have successfully engaged millions of people by sharing relatable lifestyle content, from fitness to mental well-being.

After all, if they stop seeing your posts, they might also stop following you. Content distribution on Instagram can be tricky. There are so many different ways to share content that it can be overwhelming at first glance. Which of these options works best for you? Let’s see!

When and How to Share Content on Instagram?

Everyone knows posting content on Instagram is not rocket science. Even then, Instagram content curators are always on the lookout to find the answer to this question, “when and how to share posts on Instagram?”.

A great Instagram post is like a mini blog post. It’s an opportunity for you to share information about your business, your brand, or your products in an interesting and visual way. By weaving in key details about where you get your products, how you source them, and why they are important to you as a business operator, you’re sharing content that can drive followers to your website and increase awareness of who you are and what you do.

With over 2 billion monthly active users on Instagram, it’s the perfect place to promote your small business. You can use this social media platform to not only share photos of your products but also value-adding details about your brand and industry.

What is the Right Time to Post on Instagram in the UK?

Different people give different answers about the best time to post on Instagram, leaving you unsure of what to follow. Observing UK influencers can help, as they often have well-managed profiles.

Companies also conduct their own research. One study suggested posting between 9 AM and 6 PM, while later recommending 6 AM to 9 AM (EST). However, most agree that the best times are:

• Morning, when people prepare for work.
• Lunch or tea breaks.
• Evening, before bedtime.

How to Find the Best Time to Post on Instagram UK

According to experimentation, studies, and research, the following are the accurate timings to post anything on Instagram.

• When it comes to posting content on weekends, you should know that these days apparently make the least engagements. 11 in the morning on Saturdays is still better than posting anything on Sundays or Fridays late at night. It is supposedly the best time because people are mostly chilling with their friends, going to brunches, or enjoying their me-time.
• Tuesdays, Wednesdays, Thursdays, and Fridays are best to be utilized at 5 AM (CDT). When Instagrammers post early morning, there are better prospects of getting engagements. It is due to the fact that people mostly check their phones as soon as they are up in the morning.
• Just like early mornings, the time between 11 in the morning and 3 noon are considered workable on weekdays. It is mainly because it is usually the lunch or tea break of those who go to the office.

What to Check Before Posting on Instagram?

Furthermore, here are some other times which are taken as the appropriate ones. All these timings are based on the type of audience you want to cater to. For instance, if you are posting content for school or college-going individuals, then timings would be different as compared to those who are working in the corporate or private sector.

Related: How to Get More Followers on Instagram in the UK

The following timings work for those who have business minds and are looking for services or products.

Mondays

The best time to Post on Instagram in the UK to reach a maximum number of audiences are early morning, late night, and noon. More precisely, 6 in the morning, 12 noon, and 10 at the night. Keeping the fact in mind that Mondays are the start of the week and have a broken time frame as compared to Sundays, you have to post at times when people are gearing up for the day, breaks like lunch break and tea break, and late hours of the night when everyone wants to wind up the hectic day.

Tuesdays

On Tuesdays, it is best to post anytime between 6 in the morning and 6 in the evening. It covers the working hours, traveling time, lunch breaks, etc. It is the day when you can share and publish posts on Instagram during the mentioned time so that breaks and traveling hours can be managed productively. For more Instagram followers you have to post at those times when you are sure to get an audience and traffic.

Wednesdays

Posting as early as 8 in the morning and then in the late night around 11 are said to do justice to your Instagram posts. Since this day comes in the middle of the week, people take it as the craziest day after Mondays. The reason is, that people, in general, are struggling with the agendas of the week and are a bit too busy with the completion of current tasks. That causes less traffic and engagement in your posts if they are not published at the right time. 

So, instead of getting upset about the news, make use of the ones in which most of the lot is traveling or the time in which they are relaxing at night. Understand that it takes a struggle to remain consistent and to meet defined goals you have to post on a regular basis.

Thursdays

When it comes to Thursdays, the appropriate time to post content on Instagram UK is early morning, noon, and then evening. More precisely, it is 7 in the morning, at 12 noon, and then 7 in the evening. Thursdays mostly have the same pattern as Tuesdays and Mondays but as the week comes to an end, people tempt to use a smartphone and take a look at all that is happening around them. We don’t recommend posting in the late hours of the night or evenings. The reason is, that most people are prone to catching their sleep for the next day.

Fridays

Yes, it is the best day to promote your brand, throw some awareness posts, and make a mark because it is the best day to generate traffic through the hashtag #TGIF (Thank God it’s Friday). When it comes to the best time for posting on Instagram, it is early morning, late afternoon, and then late evening. More precisely, 9 in the morning, 4 in the afternoon, and 7 in the evening. In order to excite themselves more, people love to check their Instagram feed before going to work. In comparison to other weekdays, Instagram gets a spike in engagements between 4 and 5 PM.

The reason is, that is the time when standard offices come to the end. Although, there are still a considerable amount of people who love to sit till late hours, complete their work, and then go to their homes for a blissful weekend. Friday nights and evenings are to take the most advantage. They check their Instagram and media posting.

Saturdays

In order to get more likes on Saturdays, it is recommended to post at 11 in the morning and then anytime between 7 and 8 PM. Most people are tempted to sleep for long in the morning and don’t get up early to go to work. This is why it is better to post at 11 AM and not before. On Saturdays, Instagram activities start a bit late, and for all obvious reasons. People love to de-stress themselves, get busy with house chores, etc. in the mornings, and finally, get time to check their phones at 11 in the morning. Saturday nights are also best for Instagram posting because most people return to their homes late. It is a great time to share live videos or videos on Instagram TV.

Sundays

Mornings till late afternoons are taken as the right time to post on Instagram UK. To be more exact, it is from 10 in the morning till 4 in the afternoon. It is because Sundays are fun days and people love to rest, be with friends and family, and take care of themselves by going to spas or doing beauty regimes on their own. Instagram is flooded by posts and videos on Sundays and that too for all the best reasons. Posting during the afternoon gives an edge to generate more traffic, comments, shares, likes, and following.

Best times to post on Instagram by Industry

As mentioned earlier, every industry has its own unique time of catching the most traffic or engagements. Your efforts may go down the drain if posts don’t even meet the right audience. For that, it is important to know which industry you are targeting. In this regard, certain researches reveal that it is all about the industry or niche and you can stay aligned with the requirements by following some basic rules.

• B2C

Experts suggest that you should post Instagram images between 11 in the morning and 1 noon. This only goes for Saturdays. Connecting with the audience daily isn’t a bad idea. However, Mondays are the worst, and Wednesdays are the best for this niche or industry.

• Education

If you are in the educational industry, it is best to post on Mondays. More precisely, 8 AM, or right before kids and young adults go to their schools and colleges is when you should be posting on Instagram. Most likely, engagements are observed between 11 in the morning till 4 noon during the entire weekdays. However, Sundays are a bit too chaotic for students and you might not get the expected traction on this day.

• Healthcare

In the healthcare industry, most people check their phones on Tuesdays at 1 PM. However, posting anything on Tuesdays, Wednesdays, Thursdays, and Fridays have the potential to get excellent engagements. All you have to do is to post only between 9 AM and 4 PM. Weekends are mostly different for the audience of this industry. Therefore, worrying too much to post on Saturdays and Sundays will not be helpful for them.

• Technology

The Tech industry gets massive engagements on Wednesdays at 10 AM. However, posting throughout the week (starting from Wednesday) till Friday would make a huge impact on engagements. When it comes to a particular time for Thursdays and Fridays, it remains from 10 AM till 5 PM. Thursdays are considered to be the best time for overall engagement and the worst day for posting is Sunday.

• Non-Profit Organizations

In a situation where you are an NGO or non-profit organization, the best time to post is on Tuesdays at two different times – 3 at noon and 9 at night. Regular engagements can be enjoyed throughout the week. However, to make the most, you should take care of the timings which are strictly between 12 PM and 5 PM. Posting on Saturdays will not make much difference.

Note: You need to understand the requirements of brands and audiences. Every brand is unique with a set of needs and in order to generate engagement you need to determine a targeted audience. Therefore, relying on the research and studies of other companies is not justified. It is because each company researches according to its needs and targeted audience. In short, you have to do your experimentation to measure the highest engagement hours.

How to Find Your Best Time to Post on Instagram

Everyone is Different

Your audience’s best time to post might not match someone else’s. Every Instagram account is unique, and what works for one person may not work for another. Pay attention to your followers’ habits and find what works best for them.

Use Instagram Insights

Instagram Insights is a built-in tool that can show when your audience is most active. Here’s how to use it:

• Go to your profile and click the three lines in the top-right corner.
• Tap "Insights" from the menu.
• Scroll to the "Total Followers" section. This will show you the days and times when your followers are most active.

Using Social Media Tools

If you want to make things even easier, try using social media tools like Buffer or Sprout Social. These tools analyze your audience's behavior and suggest the best times to post for maximum engagement. They can save you time and help you post smarter.

Last Verdict: What is the Best Time to Post on Instagram UK?

Eventually, over the course of time, by publishing content daily between 9 AM and 6 PM (on weekdays), you will be able to generate a good amount of traffic and engagement. However, expecting the generation of leads for more engagements on Mondays is a bit different. The reason is, that most people have other things to worry about and they are not much interested in checking their profiles.

In today’s digital world, social media has become one of the most impactful platforms for businesses to reach their target audience. 

If you’re starting a business profile on Instagram and are trying to get more likes on your photos and videos, then this blog is for you. This post will walk you through some helpful tips and strategies on how to get more likes on Instagram. Here you read all about the best time to post on Instagram if you want more followers as well as the top posts that get the most likes.