Best Time To Post on YouTube in 2024: Shorts and Video

Have you ever thought about the best time to post on YouTube? If so, there is no ideal time to post on YouTube. However, there are different time zones to post on YouTube.

Because, with the change of different factors like your demographics, your targeted audience, and the type of content, the time of engagement changes. It becomes highly important to post at the right time to get your videos noticed by your YouTube subscribers and other viewers for better reach.

Unlike other social media or video platforms, YouTube's analytics are different because people use it more often than other platforms. Make a smart move, remain with us, explore the optimal time to post youtube shorts & videos, and improve your engagement to get the reward of your hard work.

Why Does Posting Time Matter So Much on YouTube?

The importance of posting on YouTube has increased over time as the algorithm on YouTube has changed with the passage of time. Every content creator works for his subscribers, and the targeted audience has a specific time to watch the YouTube content. If your content is aligned with the audience and the time they spend watching it, then the performance of your video will be outstanding.

According to YouTube creators, YouTube analyzes what viewers watch, the watch time of the videos, the time when they skip the video, and, more importantly, when the audience likes to watch videos on different days of the week. This is what enhances the importance of video posting time.

YouTube algorithms now index videos quickly during peak engagement times. This means your video can gain visibility faster when more viewers are active. Posting at these times can help maximize your video's reach and engagement.

Related: Proven Techniques to Increase YouTube Short Views

Best Time to Post on Youtube by Day: A Breakdown

The best time to post varies day by day as activities and the behavior of the audience change with respect to their activities. And being highly specific to the days, the right timing of your video posting can significantly enhance your YouTube channel views.

Let's explore further with respect to specific days to improve your YouTube presence and acknowledgement:

The Best Time To Post On YouTube On Monday

YouTube, a platform with more than 2 billion users and, on average, 1 billion hours of watch time, shows a different trend on Monday as compared to weekends because this is the first working day of the week and people are more focused on work. At the end of working hours, YouTube views reach their peak. Analysis of different YouTube videos and their posting times indicates that 2 p.m.– 4 p.m. is the best time to upload to YouTube and to get noticed.

The Best Time To Post On YouTube On Tuesday

Tuesday shows almost the same trends with respect to video posting time, with minimal variations. 2 p.m. to 4 p.m. is considered to be the best time on this day. Viewer ships peak at 2 p.m., followed by 9 p.m. and 11 p.m. on this day.

The Best Time To Post On YouTube On Wednesday

According to social media trends reports, the best time to upload video on Wednesday is between 2 and 4 p.m., with a margin of one hour from both ends. This time, provide an opportunity to get more engagement than usual.

The Best Time To Post On YouTube On Thursday

Thursday is an amazing opportunity for the content creator to engage diverse audiences. And this opportunity can be availed of by posting video between 2 and 4 p.m. By following the best time schedule, content creators can reach the peak of their viewership.

The Best Time To Post On YouTube On Friday

Friday leads to weekend excitement, and viewership peaks at the end of Friday, but according to Social Pilot analysis, the best time to upload video & shorts to YouTube is from 2 to 4 p.m. This time, help to get early engagement with increasing viewership until the end of the day.

The Best Time To Post On YouTube On Saturday

The weekend and excitement are at their peak, so the posting time for videos will change now, keeping in mind the changing behavior and activities of the audience.

Though at the start of Saturday there seems to be a boost in engagement, the suggested peak time to post video is 3 to 5 pm, but the time slot between 9 a.m. and 11 a.m. can be ignored as well.

Following these time slots will not only increase your YouTube watch time but also the engagement of your audience with you. If you are unable to get targeted watch time, you can get help from professionals.

The Best Time To Post On YouTube On Sunday

The weekend is concluding now, and YouTube users are spending more time on YouTube now. According to Buffer, the best times to post YouTube shorts & videos on Sundays are 11 a.m., 2 p.m., and 3 p.m.

All of the above-mentioned time slots are suggested based on generic analysis, but they can vary according to your audience type and intent. You can schedule posts at these times based on your audience's time zone.

Related: Best Time to Post on Instagram

What Factors Influence the Best Time to Post on YouTube?

There are multiple factors involved in the best time and best days to post videos on YouTube. But here is a generic overview of some common factors.

Content Related Factors:

1. Content Type

Content type also influences the best time because it is directly associated with your targeted audience. Either it can be funny, it can be serious, or it can be any kind of content.

2. Video Length

If your audience is more associated with the long-term video, then they will definitely be watching it at leisure, and if your audience is more associated with your videos, then they are going to get engaged at any time, so video length matters.

Audience Centric:

1. Audience Activity

Keep audience activities in mind; when your viewers are active, try to post at that time. More active users, more engagement, and better will be the reach and performance of your video.

2. Demographics

Age, occupation, location, and interests of the audience also influence the best time to upload videos on YouTube.

Will Posting at Specific Times Increase My YouTube Views?

Posting a video at a specific time significantly influences the YouTube view. All of the above-mentioned time slots are highly preferable, but these can change with some other factors as well. Posting your videos at the right time can increase YouTube views, and this is how its algorithm works.

• What viewers watch
• What they don’t watch
• What they search for
• Likes and dislikes
• Time when user want to watch video
• ‘Not interested’ feedback

How to Find Your Best Time to Upload on YouTube

Now that you understand that the best time to post on YouTube varies for each channel, it's time to find the optimal posting time for your specific audience.

By following a step-by-step process, you can determine the ideal timings to enhance your YouTube video production efforts, boost your engagement. YouTube provides powerful analytics tools that can help you understand when your audience is most active.

Use YouTube Analytics to Determine Optimal Posting Times

1. Access Audience Insights:
   
   • Go to the "Audience" tab in YouTube Studio.
   • Check the "When your viewers are on YouTube" report. This will show a heatmap indicating the times when your viewers are most active.
2. Analyze the Data:
   • Focus on the darkest shades, which represent peak activity times.
   • Look for patterns over a week to identify the best days and times to post.
3. Consider Global Time Zones:
   • If you have a significant international audience, calculate the best posting time based on the time zones where most of your viewers are located.
4. Adjust for YouTube Shorts:
   • For Shorts, consider posting during times of high mobile usage, as Shorts are often consumed on mobile devices. Early mornings, lunch breaks, and evenings are usually optimal.

The Worst Time to Post on YouTube

The worst times to post remain between 1 AM and 7 AM (local time of your audience), as viewer activity is generally low during these hours.

This is due to the fact that there is little activity on the platform during these times because most individuals are asleep. Posting over significant holidays or occasions that have nothing to do with your content might also have a detrimental effect on your engagement and reach.

Avoid posting when your audience isn't likely to be online or interested in your content.

Key Takeaway

Creating successful video content can be a challenging task that requires an investment of time and effort. Therefore, it's essential to make use of every possible strategy that can help increase the chances of your videos achieving success.

Finding the optimal time to post on YouTube is one such strategy that can make a significant difference in the performance of your videos. By utilizing the methods outlined in this guide, you can determine the optimal time to post both YouTube shorts and longer videos. 

However, it's important to remember that posting at the right time is just one element in achieving success on YouTube. Ultimately, producing high-quality content that resonates with your audience is the key to success.

Writer's Bio

Qudsia Ehtram is a Veteran Content Creator at Digital Aimz and a seasoned creative head at QD Writing Services. She is a ghostwriter of 30 novels for US audiences and holds 27 years of experience under her wings. Cherry on top, she is handling working for a number of brands as a Social Media Consultant.