Best Times to Post on TikTok: Get More Views and Likes

With over 1.5 billion monthly active users, TikTok has become the fifth-largest social media platform (network)in the world. More and more businesses are joining this network each day to connect with a larger audience and grow their influence.

Average TikTok users spend almost 24 hours a month on this app, which means there is plenty of opportunity for you to engage with an active audience. But it is important to know when is the best time to post on TikTok. Because posting at the right times can be a huge plus point for your TikTok marketing strategy.

In this blog post, we will go through the following:

• Why the Best Time to Post on TikTok Matters?
• When is the Best Time to Post on TikTok in 2025?
• How to Find Your Best Time to Post on TikTok in 2025?

Why the Best Time to Post on TikTok Matters?

TikTok has the highest engagement rate out of all social media networks. And if your posted videos are not getting enough spotlight, it means you’re not posting them at the right times. That is why the best time to post on TikTok matters.

Improves Online Visibility

Posting TikTok content during peak hours when most of the users are active can lead to more views and interactions. TikTok’s algorithm favors posts with better online visibility and features them on the For You Page. This increases the chances of your content reaching a much wider audience.

Increases Engagement Rates

When you post your content on TikTok at the right time, more and more people engage with it through TikTok likes, comments, and shares. Thus increasing engagement rates and boosting your content’s overall performance.

Boosts Returns On Your Investment

Creating high-quality videos does not automatically produce results. They should be posted at the best times to ensure that they reach a large audience, drive more engagement, and ultimately deliver better returns on your investment.

When is the Best Time to Post on TikTok in 2025?

There’s no single best time to post on TikTok. Each niche has an audience that’s active at different times. So the best time to post on TikTok to get more views and engagement depends on your audience and their behaviors. That’s why, later in this post, we will help you analyze your own TikTok data to figure out what is your best time to post on TikTok. For now, let’s focus on the best times to post by weekdays, countries, and industries.

So are you ready to get into the numbers? Let’s Go!

• What Are the Best Times to Post on TikTok During the Week?
• What Are the Best Times to Post on TikTok by Country?
• What Are the Best Times to Post on TikTok by Industry?

What Are the Best Times to Post on TikTok During the Week?

The best times to post on TikTok for each day of the week are:

Best Times to Post on TikTok on Monday

For Monday, the best time to post is 6 am before people go to work. Then before 10 am, when it is time for their break, and at 10 pm, right before they go to sleep. However, if your targeted audience is Gen-Z, then the best time to post on Monday is between 3 pm and 6 pm.

Best Times to Post on TikTok on Tuesday

Users spend 3x more time on TikTok on Tuesdays as compared to Mondays. So it is suggested to post your content early in the morning, i.e., between 2 and 4 am to catch your audience before school and work, and then before 6 pm, when they are returning home from offices.

Best Time to Post on TikTok on Wednesday

The best time to post on Wednesdays is between 7 and 8 am and then before 11 pm. If you post your content during these times, you will be able to catch users' attention before school & work and then before bedtime.

Best Time to Post on TikTok on Thursday

On Thursdays, post your content before 9 a.m. It's the time when your audience is commuting from homes to schools or offices and has time to scroll through the app. Then before 12 pm, right before people's lunchtime.

Best Time to Post on TikTok on Friday

On Fridays, the best time to post on TikTok is before 6 am, then at 1 pm, and then again at 4 pm. Viewers usually spend Friday nights outside rather than streaming on social media. That is why they are usually active in the morning, lunch, and early evening.

Best Time to Post on TikTok on Saturday

For Saturdays, the best time to post on TikTok is 11 am, then in the evening between 7 and 8 pm. Because people are not working on Saturdays, they would be available on social media later in the morning and then in the evening.

Best Time to Post on TikTok on Sunday

On Sundays, the best time to post on TikTok is 7, 8, and 9 am, when most of the early birds are active. And at 3 and 4 pm, when people are at home relaxing on their holiday.

What Are the Best Times to Post on TikTok by Country?

Even though TikTok is owned by Bytedance, a Chinese Internet company. However, its largest user base comes from Indonesia, with more than 157 million active TikTok users.

Naturally, many would want to know the right time to post on TikTok in Indonesia, so they can capture a wider and more relevant audience. Similarly, the brands that operate globally would want to understand the best times to post on TikTok in different countries to maximize engagement, reach their target audiences effectively, and optimize their content strategies for various time zones and cultural preferences. So now, let’s explore the optimal times to post on TikTok across different countries around the world.

• Best Times to Post on TikTok in Indonesia
• Best Times to Post on TikTok in UK
• Best Times to Post on TikTok in the USA
• Best Times to Post on TikTok in Australia
• Best Times to Post on TikTok in Germany
• Best Times to Post on TikTok in Philippines
• Best Times to Post on TikTok in Canada
• Best Times to Post on TikTok in Pakistan
• Best Times to Post on TikTok in Europe
• Best Times to Post on TikTok in Bangladesh
• Best Times to Post on TikTok in South Africa
• Best Times to Post on TikTok in Nigeria
• Best Times to Post on TikTok in Kenya

Best Time to Post on TikTok in Indonesia

Here are the best times to post on TikTok in Indonesia by day of the week.

• Monday: 6 AM, 10 AM, 10 PM
• Tuesday: 9 AM, 12 PM, 7 PM
• Wednesday: 7 AM, 9 AM, 4 PM
• Thursday: 11 AM, 7 PM, 9 PM
• Friday: 2 AM, 4 AM, 9 AM
• Saturday: 7 AM, 4 PM
• Sunday: 8 AM, 12 PM, 3 PM

Special Note: The times are listed in WIB (Western Indonesian Time)

Best Times to Post on TikTok in UK

Here are the best times to post on TikTok in the UK by day of the week.

• Monday: 11 AM, 3 PM
• Tuesday: 3 AM, 7 AM, 9 AM, 2 PM
• Wednesday: 12 PM, 1 PM
• Thursday: 4 AM, 2 PM, 5 PM
• Friday: 12 AM, 10 AM, 6 PM, 8 PM
• Saturday: 4 PM
• Sunday: 12 AM, 1 AM, 12 PM, 1 PM, 9 PM

Special Note: The times are listed in GMT (Greenwich Mean Time)

Best Times to Post on TikTok in the USA

Here are the best times to post on TikTok in the USA by day of the week.

• Monday: 6 am, 10 am, 11 pm
• Tuesday: 2 am, 4 am , 9 am
• Wednesday: 6 am, 8 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 9 pm
• Sunday: 7 am, 8 am, 4 pm

Special Note: The times are listed in EST (Eastern Standard Time)

Best Times to Post on TikTok in Australia

Here are the best times to post on TikTok in Australia by day of the week.

• Monday: 6 am, 10 am, 10 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 9 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 9 am, 4 pm

Special Note: The times are listed in AEST (Australian Eastern Standard Time)

Best Times to Post on TikTok in Germany

Here are the best times to post on TikTok in Germany by day of the week.

• Monday: 7 am, 10 am, 9 pm
• Tuesday: 2 am, 4 am, 10 am
• Wednesday: 8 am, 9 am, 11 pm
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 6 am, 1 pm, 4 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 9 am, 3 pm

Special Note: The times are listed in CET (Central European Time)

Best Times to Post on TikTok in Philippines

Here are the best times to post on TikTok in the Philippines by day of the week.

• Monday: 7:30 am, 3:30 pm, 7:30 pm
• Tuesday: 11:30 am, 1:30 pm, 6:30 pm
• Wednesday: 8:30 am, 4:30 pm, 5:30 pm
• Thursday: 4:30 am, 6:30 pm, 9:30 pm
• Friday: 12:30 am, 2:30 pm, 10:30 pm
• Saturday: 4:30 am, 5:30 am, 8:30 pm
• Sunday: 1:30 am, 4:30 pm, 5:30 pm

Special Note: The times are listed in PHT (Philippine Time)

Best Times to Post on TikTok in Canada

Here are the best times to post on TikTok in Canada by day of the week.

• Monday: 7 am, 10 am, 9 pm
• Tuesday: 2 am, 4 am, 10 am
• Wednesday: 8 am, 9 am, 11 pm
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 6 am, 1 pm, 4 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 9 am, 3 pm

Special Note: The times are listed in EST (Eastern Standard Time)

Best Times to Post on TikTok in Pakistan

Here are the best times to post on TikTok in Pakistan by day of the week.

• Monday: 9 am, 5 pm, 9 pm
• Tuesday: 5 am, 1 pm, 3 pm
• Wednesday: 10 am, 7 pm, 8 pm
• Thursday: 5 am, 8 pm, 11 pm
• Friday: 3 am, 12 pm, 5 pm
• Saturday: 6 am, 7 am, 10 pm
• Sunday: 3 am, 6 pm, 8 pm

Special Note: The times are listed in PKT (Pakistan Standard Time)

Best Times to Post on TikTok in Europe

Here are the best times to post on TikTok in Europe by day of the week.

• Monday: 10 am, 2 pm
• Tuesday: 2 am, 6 am, 8 am, 1 pm
• Wednesday: 11 am, 12 pm
• Thursday: 3 am, 1 pm, 4 pm, 11 pm
• Friday: 9 am, 5 pm, 7 pm
• Saturday: 3 pm, 11 pm
• Sunday: 11 am, 12 pm, 8 pm

Special Note: The times are listed in CET (Central European Time)

Best Times to Post on TikTok in Bangladesh

Here are the best times to post on TikTok in Bangladesh by day of the week.

• Monday: 9 am, 6 pm, 9 pm
• Tuesday: 5 am, 1 pm, 3 pm
• Wednesday: 10 am, 6 pm, 8 pm
• Thursday: 7 am, 8 pm, 11 pm
• Friday: 3 am, 12 pm, 7 pm
• Saturday: 7 am, 8 am, 10 pm
• Sunday: 5 am, 6 pm, 8 pm

Special Note: The times are listed in BST (Bangladesh Standard Time)

Best Times to Post on TikTok in South Africa

Here are the best times to post on TikTok in South Africa by day of the week.

• Monday: 7 am, 11 am, 10 pm
• Tuesday: 9 am, 1 pm, 8 pm
• Wednesday: 8 am, 12 pm, 9 pm
• Thursday: 10 am, 2 pm, 9 pm
• Friday: 7 am, 11 am, 11 pm
• Saturday: 12 pm, 5 pm, 9 pm
• Sunday: 10 am, 1 pm, 8 pm.

Special Note: The times are listed in SAST (South Africa Standard Time)

Best Times to Post on TikTok in Nigeria

Here are the best times to post on TikTok in Nigeria by day of the week.

• Monday: 7 am, 10 am, 9 pm
• Tuesday: 8 am, 11 30 am, 7 pm
• Wednesday: 7 am, 12 pm, 8 pm
• Thursday: 9 am, 1 pm, 8 pm
• Friday: 6 am, 10 am, 10 pm
• Saturday: 11 am, 4 pm, 8 pm
• Sunday: 9 am, 12 pm, 7 pm

Special Note: The times are listed in WAT (West Africa Time)

Best Times to Post on TikTok in Kenya

Here are the best times to post on TikTok in Kenya by day of the week.

• Monday: 8 am, 12 pm, 11 pm
• Tuesday: 10 am, 2 pm, 9 pm
• Wednesday: 9 am, 1 pm, 10 pm
• Thursday: 11 am, 3 pm, 10 pm
• Friday: 8 am, 12 pm, 12 am
• Saturday: 1 pm, 6 pm, 10 pm
• Sunday: 11 am, 2 pm, 9 pm

Special Note: The times are listed in EAT (East Africa Time)

What Are the Best Times to Post on TikTok by Industry?

Different industries have different audience types. Based on the behaviors and preferences of these audiences the TikTok posting times are also different. The best times to post on TikTok for various industries to get more reach and TikTok views are provided below.

Best Times to Post on TikTok for Education Industry

For educational institutes, the best times to post are 11 am to 3 pm from Tuesday to Thursday.

Best Times to Post on TikTok for Healthcare Industry

For doctors, the best time to post on TikTok is 12 to 1 pm from Monday to Friday. However, for dentists, the best time to post on TikTok is 9 to 10 pm from Thursday to Saturday.

Best Times to Post on TikTok for Travel Industry

For the travel industry, the best hours to post on TikTok are 2 pm to 4 pm on Thursday and Friday.

Best Times to Post on TikTok for Food Industry

For restaurants, the best time to post on TikTok is 2 to 5 pm from Monday to Thursday. For the food and beverage industry, the best times are 11 am to 1 pm and 5:30 p.m. to 7:30 pm throughout the whole week.

Best Times to Post on TikTok for Fashion Industry

For the fashion industry, the best hours to post on TikTok are 3 to 6 pm on Thursday and Friday and 10 pm to 7 am on Saturday and Sunday.

Best Times to Post on TikTok for Tech & Gaming Industry

For the tech and gaming industry, the best hours to post on TikTok are 10 am to 12 pm and 7 pm to 9 pm from Monday to Friday.

Best Times to Post on TikTok for the Music & Entertainment Industry

For the music & entertainment industry, the best times to post on TikTok are 8 to 10 pm on Friday, 2 to 4 pm on Saturday, and 12 to 1 pm on Sunday.

Also Read: Best Time to Post on Twitter UK

How to Find Your Best Time to Post on TikTok in 2025?

Let’s follow a step-by-step process to find your best time to post on TikTok. So you can improvise your TikTok content strategy accordingly.

1. Create Your TikTok Business Account
2. Open TikTok Analytics Dashboard
3. Review Follower Activity 
4. Convert Time Zones From UTC
5. Check the Engagement of Each Post

1. Create Your TikTok Business Account

The first step to finding the best time to post on TikTok is to set up your TikTok business account. It is very simple and completely free to switch from your personal account to a TikTok business account.

For this:

1. Click on the three lines on the top right side of your profile and select “Settings and Privacy”
2. Click on the first button “Account”
3. Then tap on “Switch to Business Account”

It will give you access to analytics of your TikTok account.

2. Open TikTok Analytics Dashboard

Now it's time to look at your TikTok account analytics.

For this:

1. Tap on the three-line menu on the top right of your profile
2. Then choose TikTok Studio
3. Now click on Analytics to access Analytics Dashboard.

Here, you'll find useful insights like average video watch time and other TikTok data to help you choose the best times across different time zones and hook your audience better.

3. Review Follower Activity

To find the best time to post on TikTok:

1. Go to the Followers tab in Tiktok Analytics and
2. Scroll down to the "Follower Activity" section.

This shows when your followers are most active. Regularly check these analytics to adjust your posting schedule based on changes in your audience’s activity patterns.

4. Convert Time Zones From UTC

TikTok graphs just like the one provided above, display time zones in UTC (Coordinated Universal Time), so it is wise to convert the time to your desired timezone.

For example, 5 pm UTC converts to 2 pm BRT (Brasilia Time), 12 am WIB (Western Indonesian Time), and so on. It ensures your posting schedule aligns with your desired audience's peak activity times.

You can also access this useful information through your desktop. For this, log into your TikTok business account and click on the option of “View Analytics” under your profile. It will provide your followers' activity and when they are most active in your local time zone. You can also download this data from the dashboard.

5. Check the Engagement of Each Post

If you want to further analyze your follower activity, navigate to the content tab from your analytics dashboard. Here you can see the total reach, playtime, and average watch time of your posts for the past week.

You can now figure out the best time to post your videos on TikTok by combining your follower analytics with your post data. It will surely help you reach a larger audience and get more engagement and TikTok followers.

You may notice that certain content performs better at specific times of the day. Since activity patterns can vary, exploring your dashboard is crucial to identifying the ideal posting times for your business.

How to Schedule Tiktok Posts for Free

TikTok offers a built-in feature to schedule your videos directly through the browser version. Here's how you can do it:

1. Start by creating/uploading your video.

2. Once you're ready to post, from option When to post change "Schedule".

3. Choose the date and time when you want your video to go live.

4. Tap "Schedule" and TikTok will automatically publish it for you at the chosen time.

If you prefer using third-party tools, you can still schedule your posts using platforms like Hootsuite, Later, or Planable. Just make sure to connect your TikTok account and follow the steps in the respective tool for scheduling.

Keep in mind that setting up your profile and posting high-quality content isn’t the only magic bullet here. Understanding when your audience is most active and aligning your posting schedule with those peak times is key to maximizing engagement and visibility. By consistently analyzing your analytics and adapting your strategy, you’ll be able to stay ahead of the curve and make the most of your TikTok presence.

Frequently Asked Questions

Does Posting Time Really Matter?

Yes, posting time does matter on TikTok. Posting at times when most of your audience is active increases the likelihood of your content being seen by more people. TikTok’s algorithm prioritizes content with higher engagement, so posting during peak hours can boost your chances of appearing on the For You Page, leading to more views, likes, comments, and shares.

Is Sunday a Good Day to Post?

Yes, Sunday is a good day to post on TikTok. Posting videos on Sunday morning (around 7 am to 9 am) and afternoon (3 pm to 4 pm) can be effective, as many users are more relaxed and have free time to browse social media.

Why Aren't My Videos Getting Views?

There can be several reasons why your videos aren’t getting enough views. These reasons include inconsistent posting, low-quality & poorly edited videos, and high competition. So, if your TikTok videos aren’t getting views, create high-quality content, keep posting consistently, and experiment with posting at different times.

Is it Better to Post at Night or During the Day?

The best time to post on TikTok varies based on your audience’s preferences and time zones. Generally, posting during the day can be effective, with peak times between 10 am and 4 pm when users are taking breaks or winding down. However, posting at night (around 7 pm to 10 pm) is also a good strategy, as many users are active in the evening before bed.

How Many Videos Can I Upload on TikTok in 1 Day?

There is no strict limit to how many videos you can upload on TikTok in one day. However, it’s important to focus on quality over quantity. Posting too many videos in a short period may overwhelm your followers or lead to lower engagement. Generally, posting 1 to 3 times a day is recommended for maintaining a consistent presence without flooding your audience’s feed. The key is to find a balance that works for your content and audience, ensuring you engage your followers without sacrificing the quality of your posts.