Last Updated: May 24, 2021 - 5 min read
Almost everyone on Instagram is looking to get fame. Popularity however can be for some reasons. The main reason for a businessman would always be to highlight what he sells (services/products). On the other hand, for a celebrity figure, it would be to get more fans.
Therefore, it is proven that everyone (according to their field and industry) will need Instagram popularity and for that, they have to be remindful of the following areas. How to get on Instagram Explore page Like many other social media platforms, particularly Facebook and YouTube, Instagram also changes its trends and algorithms.
To keep up the pace with Instagram and maintain visibility on Instagram it is important to get a profile in the trending list. What it takes to be there and how long it normally takes to hit the jackpot are a few questions to look into. Other questions are of tips and tricks one may use for the same purpose. Therefore, in this article, we have created a checklist that will help you in getting reaching the goal of being on the trending list on Instagram.
Content that you see in the trending list is tailored according to the likes and preferences of the user. Videos and images that are exhibited in the trending tab are subjective to the interests of the Instagram user. That is the reason why you see different results in multiple accounts. Trending content is majorly based on people’s content you are interested in as well as the content which is mostly liked and watched by others. So, to get on the trending list of Instagram, followers are not all that you may need. There is a lot more to it! Following is the checklist to follow to get your business on the trending list.
What do Instagrammers crave?
Is it about the best engagements on their posts?
If yes, what do they require to do to maintain activities on their profiles?
Well, first and foremost, it is about the session one takes in exploring a profile. For that, the account must be on Instagram explore page, the page which tests Instagram for what is shared on Instagram.
Here, it becomes necessary to get familiarized with what exactly is showcased on the Instagram Explore page. Understanding what trends are usually captured to draw the attention of users is another point to discuss to make it to the trending list.
So, curating premium quality content with the massive engagement of followers and maintaining the attention of the audience is a must. When a post reaches Instagram Explore Page, it increases the user’s session time. Also, it leverages algorithms that make the post stay on the trending list for more time.
Once content in the form of pictures and videos gets attention, they become a source of engagement. That makes Instagram happy and it boosts your post to the trending list or Instagram Explore page. From there, your post goes viral.
Some Instagrammers are not sure about creating viral content. Neither they have thought about all that it takes to make a perfect post. If you are one of them, seriously you don’t have to fret much. The reason is, Instagram isn’t about writing long articles and blogs to get on the trending list. Instead, it is all about pictures and videos.
Note: even if you don’t share your pictures in which activities are displayed or anything similar, it is imperative to give credit to those who have designed or are the owner of those pictures. Even then, Instagram is always on the lookout for content that has the potential to get viral.
What it takes to make content viral depends on several factors. Some of them are listed below and further explained in the next section.
Next question which is mostly asked is, “What happens when content or post is viral?”
Well, it is set on the Instagram Explore page and given hype to the extent that it starts getting new followers daily. In addition, content gets Instagram’s special attention and you get a blue verification mark if you bring in enough followers.
Related: Best Time to Post on Instagram in UK | Instagram Peak Times UK
In this section, you are about to read some tricks and tips which help in getting an Instagram profile in the trending list. Let’s check them out briefly.
Setting a profile as a business account will help in getting more followers. It is because personal accounts on Instagram are mostly not allowed to be seen by the public or anyone. By keeping the account in “seen by anyone” mode, you will get more followers and will grow your profile over a lesser period.
Older accounts are trended fasted than those that are created recently. So, bringing old accounts to life and building a business account on them is much easier.
Whenever you are about to post something related to your product, service, or anything else, make sure to add related celebrities, companies, or influencers. Tagging them in the picture and mentioning their Instagram handle will allow you to get an excellent number of engagements and followers. Also, remember that all those posts which are properly captioned and have other accounts tagged are preferred by Instagram so much so that if the right accounts are tagged, your posts will be shown on the Instagram Explore page for other users to follow your profile.
One of the key steps to getting your Instagram account on the trending list in 2024 is to engage with active Instagrammers who are interested in your niche or industry. By that, it means you must have followers who comment, share, view, save, and like your posts, as well as send you DMs, click on your links, and use your stickers.
You may have noticed that many business accounts on Instagram have millions of followers but still, they are not on the trending list. That's because the number of followers alone is not enough to get on the Explore page. You need to have a high engagement rate, which is the percentage of your followers who interact with your content.
The reason for getting more active followers is simple: they are more likely to become your loyal customers, advocates, and influencers. They can also help you boost your visibility and reach on Instagram, as the algorithm favors content that generates engagement. Therefore, engaging with active Instagrammers is one of the most effective ways to grow your business and brand on Instagram.
Using hashtags is still one of the most effective ways to boost your visibility and engagement on Instagram in 2024. However, you need to follow some Instagram SEO best practices to optimize your hashtags for the Instagram Explore page algorithm. Here are some tips on how to use hashtags wisely:
Engagement of followers on your posts is as important as getting followers in the first place. So, to keep followers engaged by adding questions or something to discuss amongst themselves. That way, you will be able to get active participation in the posts, and others who are new to seeing your profile will know that the brand or company is doing great. Also, it will become the finest and most convenient tactic for gaining followers.
Timings play an important role in posting content. You should know the perfect timings so that content can get more reach. To get trended on Instagram you have to get more exposure and followers. That is pretty much possible by being consistent and regular in posting content.
Writing attractive captions is another way to get on the trending list on Instagram. Majorly because before starting a video, people generally like to check about the nature of the video. That’s done so that they don’t happen to waste time. So, a good caption will allow the audience to learn about the context in advance.
While writing captions, you must know some tricks. Some of them are below.
One of the most favorite features on Instagram is “Instagram Stories”. These are the easiest and most popular ways to engage as well as interact with all those who follow your profile. Stories are always in the form of small clips or images which can be customized with texts and emoticons. Among many advantages, there lies a disadvantage too – it remains there for only 24 hours. This feature can be used in many ways.
For example, adding pictures of your workplace Images with your team members is another good idea Package and how the entire packaging works in the form of clip Images from behind the scenes. To add value, you can even ask questions to maintain attraction.
Elevate your content beyond Stories with Instagram TV (IGTV). Share in-depth tutorials, product demos, or captivating narratives in long-form videos (up to 60 minutes). Spice them up with text overlays, stickers, and even polls to spark engagement. Recent studies show IGTV posts garner 4 times more engagement than regular feed videos, offering a potent path to connect with your audience on a deeper level.
Knowing that Instagram algorithms are changed with time. This time too, it has shown the fickle side and modified algorithms according to people’s engagement on your posts. Saying that means you have to have an excellent number of followers so that at least some percentage of them comment on the posts. That way, pictures, and videos are picked by Instagram to showcase on Explore Page.
Following are some other ways of creating meaningful content to get it trended on Instagram.
Posts that are unique and seem different beat the competition on Instagram easily. They are easy to compete with because there are billions of users on Instagram who posts on daily basis and have a reasonable number of followers too. So, getting attraction by others and being noticed by them demands exceptional content. For that, you have to work on the following areas.
Once you are sure about each answer, invest and capitalize on your core expertise and audience which understands your brand and not every single person out there. However, you need to be authentic while being unique. So, it is important to stay authentic and safe while being risky to a certain level.
One of the ways to boost your engagement and reach on Instagram in 2024 is to celebrate and share events that are relevant to your brand and audience. This means, if you want to get more exposure, it would be best to post videos and images of the events that you have organized or attended, or that are trending in your industry or niche.
People are always interested in learning about new and exciting events.
Try to research what people are curious about and then create content that showcases your perspective and experience. For example, if there is a new product launch or a social media challenge that is popular in your field, then post about it and join the conversation.
All in all, there are certain tips and tricks which make content viral. Also, strategies make meaning to the entire profile. For that, all you have to do is to look into the details as we described in the article. Good luck with the quest!
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Author & Editor
Nelson Grey is an expert in research, social media, and marketing strategies. With a degree in Marketing from the University of Manchester, he has honed his skills in creating impactful digital campaigns. Nelson is passionate about helping businesses build strong online presences and optimize their social media efforts.