Last Updated: May 24, 2021 - 5 min read
Instagram launched its feature for live video at the end of 2016 to compete with Snapchat. The viewers on social media are more concerned with the additional features that social apps provide. Social media companies have been built to add these innovative features to the apps. The Instagram live video session is a fantastic channel to drive Instagram followers' engagement and selling of the products. This feature does not allow you to have retakes, again and again, so you have to be very conscious while going live on Instagram. Unlike the features of pre-recorded Instagram stories and IGTV videos where you can record and upload stuff live, Instagram streaming is totally unedited content.
You tune into the live video session and engage with the customers, which is an excellent way of expressing yourself and promoting your business. There is another significant thing to mention here Instagram live sessions allow the audience to comment or submit their views and ask questions in the real-time video session. Therefore this is the most interactive social media platform where you can communicate with the audience with ease and comfort. This is quite beneficial for building a stronger connection between the brand and the potential customers. Before going live, making a perfect space for video shooting is a good idea.
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Another benefit of live video sessions on Instagram is that in addition to actual live video sessions, your Instagram live will stay on your Instagram stories for twenty-four hours so the audience can catch up on the live video session. This will allow a larger group of people to view your live video at any time during the day. Many celebrities use this feature of Instagram to speak directly to their followers.
Live Instagram is so much fun, and it is a way to let your followers see what is going on in your life at present. Now the question is how you can go live on Instagram. Or how to go live on Instagram using an iPhone or Android. If you are curious to find out the answer to how to go live on Instagram using your mobile phone, then there are a few simple steps that you can follow to go live on Instagram. The steps for going live on Instagram from your mobile phone are mentioned below.
How to go live on Instagram?
Steps you should follow to find out the answer to how to go live on Instagram:
You have to follow these simple steps to go live on Instagram with a friend
To put a request to be in someone’s else live video you have to follow these simple steps that are mentioned below.
Following these all steps, you will quickly go live on Instagram without any difficulty. These steps are pretty easy to follow, and once you start using this simple feature on Instagram, you will see that your Instagram following will increase immensely. It will also help you to promote your business and to target valued customers on Instagram specifically. If you start hosting on Instagram live, it will increase your discoverability. In this way, every time you go live on Instagram, your followers will receive a notification, and your live video will be in front of their Instagram stories feed.
You can also watch your Instagram live videos from the desktop. But to go live on Instagram, you need to have the Instagram app installed on your mobile. Instagram Live is a wonderful opportunity for digital marketers to communicate with potential customers directly and convince them properly. As we all know that actions speak louder than words, so it is easier to persuade people by actually talking to them instead of just posting long paragraphs on your profile. This is indeed very convenient to talk to people directly.
There are a few things that you should keep in mind while you are going on Instagram Live. You need to take care of these small things to be a successful digital marketer and to get an advantage from Instagram Live. These tips are used to promote your Instagram to live on your Instagram stories before going live. It will attract potential customers. Schedule your Instagram Posts and stories Stories should be attractive so that people look forward to your live broadcast. You should make a plan and decide on which topic you need to talk to people about.
Prepare that topic properly, gather information regarding that, and then upload stories regarding it. A well-prepared Instagram live will attract more audience. It would help if you planned out which topic you want your audience to pay attention to. Today we are living a technology-based life, and we as humans have become dependent on technology if we want to grow and stand out among the people we have to learn these things to cope with the people.
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Author & Editor
Nelson Grey is an expert in research, social media, and marketing strategies. With a degree in Marketing from the University of Manchester, he has honed his skills in creating impactful digital campaigns. Nelson is passionate about helping businesses build strong online presences and optimize their social media efforts.