7 YouTube Content Ideas to Boost your Videos Engagement

By: Nelson Grey

When YouTube was launched in 2005, this platform was intended to be a space where people can share music and videos with others just for the sake of entertainment. Later on, the dramatic increase in the number of active users of this platform transformed it into a strong marketing channel that helps content creators and brands build a strong presence in the digital world.

YouTube marketing is now the most intimidating tool for brands and content creators. This platform works by combining SEO guidelines with the media content to bring out the maximum results.

With over 2.5 billion monthly active users and an average daily watch time of 48.7 minutes, YouTube offers a powerful platform for reaching target audiences. A recent Hootsuite report says that around 52% of brands feel confident advertising on YouTube, highlighting its importance in marketing strategies.

So, marketing your brand on this platform can be extremely helpful for you in building a strong reputation for your company. To utilize the potential of this platform, you need to know the most effective methods to create content on it and get more YouTube views.

In this blog, we are going to discuss several compelling content ideas for YouTube that help you create attention-grabbing content on YouTube. Also, you will learn how to get more views on YouTube.

So, let’s get started…

7 YouTube content Ideas for Better Engagement

1. Start with a compelling title and thumbnail
2. Use YouTube to search the ideas
3. Introduction Videos
4. Educational Content
5. Entertainment Content
6. Reaction videos
7. Embrace your community

1. Start with a compelling title and thumbnail

After you have decided on the niche of your YouTube channel by researching the most suitable YouTube channel idea, the next thing that you need to work on are the titles and thumbnails of your YouTube videos. Catchy titles and attracting thumbnails are the quickest way to grab the attention of your audience. Your thumbnail should be displaying the knowledge that you are sharing in your video content so that the audience may prefer it over the other videos having the same content.

2. Use YouTube to search the ideas

You can get a lot of creative and compelling YouTube channel ideas by searching it on YouTube where a wide variety of content is being shared by people daily. You can easily find a huge range of niche-related topics and several outstanding YouTube channel ideas that may help you create more authentic content.

3. Introduction Videos

This is the most important part of initializing the process of content creation on YouTube. You need to introduce yourself in your first YouTube video in a way that makes a strong and confident image of your brand in the minds of your audience. You don’t need to feel shy while introducing yourself and tell people exactly who you are and what you do as a brand.

You may also tell them about the vision and values that you behold as a brand and clearly state the agenda of being on this platform. There are many types of introduction videos that can be created if you are working as a content creator.

Some of them are listed below:

You can tell people about the experience that you have had in your life as this is one of the most engaging types of content. Your audience feels so much valued when you share your journey with them and it helps you get more YouTube views.
You can share the whole day's routine of your life with your audience as it is an effortless way to let them know more about you. In such type of video, you only need to follow your routine chores while capturing them in the video. This type of content gets a large number of views and the watch time of such videos is comparatively higher.
Sharing your interest and telling your audience about your likes and dislikes makes them feel more connected with you. It is an authentic way to win the trust of your audience and acquire more YouTube views. You can share with them what are you passionate about.
Behind the scene is the simplest as well as the most popular type of content that exists on social media. People just love to watch behind the scene content and it helps you build a strong relationship with your target audience. Your followers are always very much curious about what’s going on behind the curtain and by sharing such type of YouTube content ideas you are portraying a positive image of your brand and the work ethos you follow.

4. Educational content

YouTube is the second largest search engine in the world. With 70% of adults who have a high school education or less using YouTube, 86% with some college education, and 89% with more than a college education. A lot of people are looking for guides and various methods that may help them do certain jobs. Educational content thus proves very helpful for you to build a strong connection with your audience as you are providing them with a solution. This is the main reason why educational type of YouTube Video ideas always get so much appreciation and attention from the audience. Different categories of educational content can be created on YouTube:

You can create tutorial videos as they are a kind of important resource for your audience. You can teach them anything that they would probably love to know and learn. Your step-by-step guide can be proved a very valuable asset for them.
You can teach other YouTubers by sharing your experience and knowledge with them. This is also a very popular YouTube content idea that is widely liked by YouTubers who want to grow on this network. You can share with them the tactic and tips that may help them grow on this platform.
Social media users start believing everything that they watch on YouTube. So, you can create myth-busting videos by proving myths as a misconception of people.
You can share tricks and daily life hacks that may prove helpful for your audience. Life hacks videos are considered one of the most interesting and engaging YouTube video ideas as they grab the attention of users of almost all categories.

5. Entertainment content

The main purpose of the existence of social media was to entertain the audience. If you are a content creator you can’t grow without considering some humor and entertainment in your content. It’s a proven fact that entertainment-based content excites the audience more as compared to any other type of video. This YouTube video idea is equally liked and watched by audiences of all ages, groups, and genders. There are so many categories of entertaining content that can be made a part of the content marketing strategy on your YouTube channel.

You can create videos containing fun content and jokes. People like it when something brings smiles to their faces. It helps you get more subscribers organically.
You can share the challenge video by doing some daring tasks and ask people to do it and create the content as well. This not only engages your audience but also helps you get a huge amount of user-generated content.
Gaming content is another very popular YouTube content idea that is widely liked by people who love to play games. There are so many content creators who create gaming content because it is widely liked by the gamer’s community.

6. Reaction videos

This is another very popular YouTube video idea that the audience likes the most. You can create a video by giving a review on anything that you feel people would like to know about. There are so many types of reaction videos that can be created.

You can create a response video on something that is currently going on. You can address some ongoing issues or anything in trend. This type of content grabs the audience’s attention on a large scale.
You can create a video by sharing a review on a specific product, food, or anything that is in the trend. It helps your audience to know about something that they have never purchased or used ever.
Product comparison videos are also an engaging type of content that can be created on YouTube. You can also generate attention-grabbing YouTube video ideas simply by unboxing the products of big brands.
Sharing traveling content is the best way to keep your audience engaged with you while telling them about places where they never had been before.

7. Embrace your community

Your audience is a big part of your success and your content marketing is incomplete without getting engaged with your Instagram community. Interacting with your Instagram audience is one of the most effective YouTube content ideas that help you get closer to them. You can get engaged with them while conducting a Q&A session with them. Live sessions are another great way to boost interaction with your audience. You should also consider answering every single comment that you get.

Wrap up

Now you know about a lot of YouTube ideas for creating compelling content on this platform. you should always have a powerful start by introducing yourself in the best and most authentic way and then keep on adding the rest of the ideas that you feel are more relevant to the niche and category of your YouTube channel. Practicing all the above-mentioned content type not only help you get more attention from your audience but also help you achieve the targeted views that make you closer to success.