Last Updated: Mar 31, 2023 - 5 min read
YouTube shorts are not new anymore and have gained enough popularity in the previous year. One thing about social media you cannot deny is that it always comes with new features. Whether it's about the content or providing you with ways to interact with your audience. YouTube shorts is one of them, introduced by YouTube. You havent heard about it? No worries it's not rocket science or not even a completely new thing.
Just like on TikTok you create short-length videos and scroll to the other. This YouTube feature is similar to that and helps you gain targeted views. You have to start working on them as they seem to be 2.5 times more engaging than lengthy content.
Let's dive into why you should create them and how you can benefit from them.
YouTube has always been a popular video-sharing platform. Where creators used to upload lengthy videos in horizontal format. Where creators made videos on informational, promotional, and funny topics. Now the platform has introduced YouTube shorts. As the name shows you can upload short-length videos in vertical format. This vertical feature of videos is mobile-friendly. Thats the reason these short-form vertical videos are getting popular on different platforms. You must know about TikTok videos and Instagram reels. Brands and businesses are sharing their content through short videos. Just to keep their audience engage and increase their number of YouTube subscribers.
Also Read: YouTube Content Ideas
Now you must have got the idea of YouTube shorts and if you are wondering how to make a YouTube short? Well, you can either create them from scratch or utilize your existing video that just needs editing. You can use different tactics to leverage your Instagram reels and TikTok videos on YouTube shorts.
If you want to create short videos from scratch, all you need is a mobile app and you are good to go.
You can find several editing tools and options on the right side of your screen when you start recording YouTube shorts. These features can help make your video more alluring and creative. Some of them are listed below:
After you are done recording your video tap on the white check button. Then itll give you the option to preview your video. You can check out how it turned out and can add music or voiceovers. For a description of your video or to tell your audience. You can use text overlays to add text to your videos. After you are done with everything just tap on Next at the top right corner. Now add a caption to your video, and make sure to add an enticing caption to increase YouTube watch time. You can mention in the caption of your video if it's 18+ or not made for kids. Now click on Upload Short and you are done.
If there is already a recorded video on your mobile and you want to upload it directly on YouTube shorts. Follow the below procedure:
Also Read: 9 Proven Techniques for Increasing YouTube Short Views 2024
Sometimes people use advanced tools or professional tools. That is available for Desktop users only. So if you want to upload YouTube short videos from your desktop. Keep one thing in mind its procedure is the same as uploading a lengthy video. YouTube will automatically recognize the type of video. For example, if your video is in vertical orientation and its length is short. This will be included in shorts. To upload YouTube shorts on a desktop follow the below steps:
After getting the idea about YouTube shorts. You must be concerning that how they can impact our business. You might have an idea that the maximum users of YouTube are mobile and they focus on short videos more. So creating YouTube shorts will not only increase views but improve brand awareness also. Also if potential customers find you on YouTube shorts they'll automatically become a subscriber of your long-term content.
Also Read: How to Report YouTube Ads
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Urwa-Til-Wusqa is a professional content writer crafting content to boost the game of digital marketing. Using expert SEO practices she can create complex strategies for your social media handles and generate traffic toward your website. Also, she loves to explore and experience new techniques in the world of marketing. Besides, that pencil sketching and cooking are my creative skills.
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